Wednesday, November 12, 2014

Introducing the latest in minimalist Lingerie...the C-String

"Brevity is the soul of lingerie" - Dorothy Rothschild Parker (Vogue, 1916)

No...this is not a hairband
What do Gwyneth Paltrow, Kendall Jenner, Jamie Alexander and Governor Peter Florrick’s intern have in common? They all dared to go bare – or at least made us think they did.

Jaw-droppingly gorgeous!
With cutouts, sheer panels and formfitting designs ruling the runways and red carpets, who can blame them? French panties and thongs just don’t cut it anymore…when you throw on your freakum dress last thing you need is to worry about bunching undergarments, visible panty lines and in the case of thongs, errant strings creeping into view.

Designer Stella McCartney nailed this trend in her Fall 2011 show!
Cleverly employed sheer paneling to preserve your modesty while at the same time piquing the imagination of onlookers! This is what I call a win-win situation
But then again going commando is not an option. Granted there’s a certain freedom to be enjoyed by having a cooling breeze blowing through your nether yaya with every swish of your gown, the worry of flashing almost outweighs it. Let’s face it, not all of us have the brevity of Peter Florrick’s intern on the latest season of the Good Wife.

So what’s a trend loving stylish girl to do? Hit up Purple Rain Fashion Uganda, that’s what. Purple Rain exclusively stocks the latest in minimalist under garments – the C-String; your all in one answer to visible panty lines, muffin tops, squashed bits and Bridget-Jones-type-granny-panty situations. 

Oh close, so very close...if only your stylist had Purple Rain's number on speed dial!
Available in a wide variety of colours and fabrics, we’ve got you covered (pun definitely intended) whatever your preference maybe!

Lace, Satin, Cotton... White, Red, Polka dot, Animal Print...You name it!

Eve - the original fashionista!

Think of it like the modern version of Eve’s fig leaf – it covers just the essentials and leaves you free to wear whichever style, cut and fashion you fancy. And the best part – it's as comfortable as your birthday suit! So what are you waiting for? Order a pair or ten while stocks last. Free deliveries in and around Kampala City centre.


  1. But how does it stay in place?! That's what I really want to know. I would be terrified that it would fall out , lol.

    1. The back has an elastic rod in it that just sticks there!


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